Our Team

MBA Top-Tier Hospitality Experts
Our team consists of top-tier hospitality industry experts with extensive experience on-property, on-board ships and within corporate hospitality environments. Our team has broad experiences within general operations such as administration and F&B, and has held senior corporate hotel operations roles within both leading hotel companies and cruise lines. Our Consultants also have post degree MBA diplomas from top-tier universities. This enables us to methodically analyze and improve any hospitality organizational or hotel operational business element.

Patrik Hellstrand - Managing Director

Patrik is a published hospitality operations executive with multi-industry, -unit and -brand leadership experience. He excels at uniting business strategy and operations with people processes to bolster efficiency and growth, improve organizational performance, and increase profitability. Patrik has strong business acumen, problem solving, and analytical skills. He is seen as a visionary, energetic and entrepreneurial leader with a record of producing sustainable growth.

Patrik has broad experiences with entrepreneurial and FORTUNE 500 corporations such as Hilton Hotels Corporation where he was the Corporate Director of Brand Standards and Operations in Beverly Hills, CA. Here, he was responsible for brand standards, brand development and operational execution for Conrad Hotels & Resorts globally.

Prior to his tenure with Hilton, Patrik was the Corporate Director of Hotel Operations at Princess Cruises corporate offices in Santa Clarita, CA. Here he was responsible for the overall hotel operation. Other previous experience includes work for leading companies such as Cunard Line, as part of the start-up team for the legendary Queen Mary 2, and The Yachts of Seabourn.

Known as an “incredible resource”, who is “looked to for innovative direction in our operations,” and someone who “welcomes leadership opportunities, meets every deadline, and strives for nothing short of success.” [Vice President, Hotel Operations, P&O Cruises]

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A Few Words About S.Q.B.I.

Competitive Information
Deliver extraordinary results based on real-time competitive information gathered from your guests and your most important competitors. We have harnessed all the information for you- trends, guest opinions, competitive-set information, online reviews, and social media. We have information from all major hospitality related review web sites; analyzed and organized in dashboards so you can easily make sense of it all at a glance. We achieve this by using several cutting-edge technologies; including proprietary text analytics models that analyzes and categorizes lengthy guest reviews; all you have to do is simply login on-line.

Relevant Information
Hotel companies and Cruise Lines face a losing battle in terms of timely access to relevant information. Executives and Managers would need superhero power in order to first get all available real-time information, decide what is relevant, and then be able to focus on what is important to consider in the decision making process. Therefore, competitive information is typically acquired and processed sporadically, and interpretation of the information is often too old or too scattered to develop any meaningful actions. The result is typically too little too late. S.Q.B.I. changes that.

 

Why choose S.Q.B.I.

Because S.Q.B.I. simply allows you to avoid costly hassles
No need to establish new IT infrastructure
No IT steering committee discussions
No need for IT resources
No technical or specialized experience is necessary

S.Q.B.I. is simply a game changer that allows you to
Identify previously unseen opportunities
Increase brand integrity, guest satisfaction and drive brand loyalty
Exceed guest expectations by acting on key needs and desires
Understand competitive positioning
Deliver new and improved products and services based on guest feedback
Acquire and retain more guests